Media Coverage

Read an article about our classes, particularly the Young Authors Programme written by Sassymama here.

Read a review of our classes written by Mummy Blogger, Pearlyn Lim here.

Read a review of our classes written by Mummy Blogger, Tracey Or here.

Read a review of our classes written by Mummy Blogger, Diah Masturah here.

Learn more about Claudine as written by award-winning writer and publisher, Don Bosco here.

Read an interview with Claudine conducted by Minor Inc. here.

All the write-ups above are unsponsored, unsolicited and represent the views of the writers alone.

Artistic Strategies Founder - Claudine Fernandez


I founded Artistic Strategies because I had seen too many children feeling disenchanted or disinterested with writing based on my experience as a former MOE English and Literature teacher and an IB teacher at SOTA. This was mostly due to the fact that they associated writing with boring memorisation and rote learning techniques and felt disconnected from the stories they were made to write. Such a shame, given that writing is such an important lifeskill!

Something had to change. After graduating from Harvard University with a Master Degree in Arts in Education, I found the solution in marrying arts and writing. I adapted what I had learned in Harvard to suit the Singaporean context and also took the best practices from the IB curriculum and created our signature Artistic Writing™ program. I'm proud to say that we are the pioneers in Singapore. Many children love experimenting with different art forms as they are particularly enticed by the dynamic nature of the arts, which allows them to engage in hands-on, interactive and creative activities- instead of sitting behind their desks all the time.

Additionally, we also stretch our students to their fullest potential, enrolling them in suitable writing competitions and also guiding them in writing their own original, illustrated children's books. (Check out our Young Authors Programme here.)

Instead of measuring our success based on profit margins, I measure our success based on the children's joy of learning, the development of critical thinkers and confident communicators who write original and meaningful narratives.

As we all know, the most successful people today are able to effectively communicate their ideas. Therefore, the skills that we inculcate in young children will give them a head start in both their academic pursuits and their future careers.

Invest in your child's success today and we'll work together to groom your children.

Yours in Partnership,
Claudine Fernandez

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