About Us

Vision & Mission

Our Story

A Note From our Founder

I founded Artistic Strategies because I had seen too many children feeling disenchanted or disinterested with writing based on my experience as a former MOE English and Literature teacher and an IB teacher at SOTA. This was mostly due to the fact that they associated writing with boring memorisation and rote learning techniques and felt disconnected from the stories they were made to write. Such a shame, given that writing is such an important lifeskill!

Something had to change. After graduating from Harvard University with a Master Degree in Arts in Education, I found the solution in marrying arts and writing. I adapted what I had learned at Harvard to suit the Singaporean context and also took the best practices from the IB curriculum and created our signature Artistic Writing™ program. I’m proud to say that we are the pioneers in Singapore. Many children love experimenting with different art forms as they are particularly enticed by the dynamic nature of the arts, which allows them to engage in hands-on, interactive and creative activities– instead of sitting behind their desks all the time.

Instead of measuring our success based on profit margins, I measure our success based on the children’s joy of learning, the development of critical thinkers and confident communicators who write have original and meaningful ideas.

As we all know, the most successful people today are able to effectively communicate their ideas. Therefore, the skills that we inculcate in young children will give them a head start in both their academic pursuits and their future careers.

If you want your child to be more than just an academically stressed individual, work with us. I can assure you that the journey we embark on will be most rewarding and enjoyable as we witness your children develop holistically.

Yours in Partnership,
Claudine Fernandez

interviews about us

Read an interview with Claudine conducted by Minor Inc.

Learn more about Claudine as written by award-winning writer and publisher, Don Bosco.

Read a review of our classes written by Mummy Blogger, Diah Masturah.

Read a review of our classes written by Mummy Blogger, Tracey Or.

Read a review of our classes written by Mummy Blogger, Pearlyn Lim.

Read an article about our classes, particularly the Young Authors Programme written by Sassymama

All the write-ups above are unsponsored, unsolicited and represent the views of the writers alone.

Why choose us?

Here's how we have positively impacted our future generations..




Years of Experience





our four pillars of development


All our programmes are underpinned by these 4 pillars of development:

What is more important than being good test-takers in today’s context is the ability to think on one’s feet, to come up with creative solutions to a problem and most importantly, to get back up when you fall.

We want to develop children who love learning and will pursue it for the rest of their lives and not just because they have to.

Additionally, we also stretch our students to their fullest potential, enrolling them in suitable writing competitions and also guiding them in writing their own original, illustrated children’s books.

Check out our Young Authors Programme Click Here 



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